Rightmove
Launch Campaigns
Evolving Rightmove’s illustration system and CRM campaigns to bring warmth, clarity, and consistency across product, marketing, and internal culture.
LAUNCH CAMPAIGNS, ILLUSTRATION, DIGITAL DESIGN, CRM
CLIENT: RIGHTMOVE
The Hows were a set of refreshed company values that Rightmove wanted to embed across the business from internal culture to customer-facing campaigns.
I designed the Hows icon set, internal merch and the London office’s mural, helping express the brand’s renewed values across both physical and digital spaces.
I worked closely with the in-house marketing team & product designers to create onboarding illustrations and in-app visuals that added charm and clarity to the user journey.
It wasn’t just about illustration; it was about making Rightmove feel more human in every interaction, whether helping customers navigate property decisions or engaging employees with the
brand’s core values.
The digital assets created continue to support Rightmove’s campaigns, CRM journeys, and product experiences with a consistent and human touch.