Rightmove Hows Launch
Evolving Rightmove’s illustration system and CRM campaigns to bring warmth, clarity, and consistency across product, marketing, and internal culture.
LAUNCH CAMPAIGNS, ILLUSTRATION, DIGITAL DESIGN, CRM
CLIENT: RIGHTMOVE
The Hows were a set of refreshed company values that Rightmove wanted to embed across the business from internal culture to customer-facing campaigns.
I designed the Hows icon set, internal merch and the London office’s mural, helping express the brand’s renewed values across both physical and digital spaces.
I worked closely with the in-house marketing team & product designers to create onboarding illustrations and in-app visuals that added charm and clarity to the user journey.
It wasn’t just about illustration; it was about making Rightmove feel more human in every interaction, whether helping customers navigate property decisions or engaging employees with the brand’s core values.
