E-Flex Campaign
Branding, Motion Graphics, Social Content
E-Flex is a new energy service for any electric vehicle. Electric cars, lorries and bikes can use this pioneering platform to offset their unused energy back into the grid, re-sharing and distributing energy around the UK.
My role in this project was to assist with creating the brand identity and motion graphics as well as establish the brand world for this game-changing platform to re-energise the energy sector through energy in motion.
E-Flex shows how vehicle-to-grid charging will support the transition towards a zero-carbon future - very literally powering tomorrow.
We considered the value of time at the heart of the E-Flex identity. From our visuals to the wider brand world, every user experience is inspired by a sense of the future in motion.
This idea drives our campaign line, Time to Power Tomorrow.
With of the new brand identity, the first-of-its-kind app and service brought this concept to over a million people with its launch.