Ford
Working within Ford's CRM and integrated services teams, the role involved developing creative across CRM, paid social, digital and print, supporting vehicle launches and customer communications across multiple touchpoints.
Brand Design · Paid Social · Print · Motion · CRM
Automotive
Paid social assets for Ford Economy Service, an affordable maintenance package that includes essential services such as oil changes, tire rotations, and inspections at a fixed price.
Design and art direction for email campaigns promoting the launch of the all-electric Capri at Wapping Power Station, featuring Eric Cantona.
Ford CRM tracks customer preferences, service history, and purchases to provide personalized offers, updates, and communication, improving the ownership experience and building loyalty.
