iRobot®
Following iRobot's 2021 rebrand, the work focused on developing a more human and culturally relevant expression of the new identity across social, digital and campaign content.
Paid Social · Motion · Illustration · Digital Campaigns
Technology
Starting with social content, the role grew to include illustration, motion, digital banners, video and website assets, eventually taking on responsibility for maintaining the brand across European markets.
A slice-of-life creative approach brought personality and everyday moments into the newly established identity.
Eventually, I became the brand guardian, and I was given more responsibility as a Designer to work on digital banners, video content as well as tutorial posts that would be used on their website.
