Cisco E-Flex / Digital Brand Refresh & UI

E-Flex is an innovative energy service for electric vehicles, including cars, lorries, and bikes. It allows users to offset unused energy back into the grid, redistributing it across the UK.

BRAND GUIDELINES, UI DESIGN, DIGITAL AND MOTION SUPPORT

AGENCY: HARVARD:

My role in this project was to create the brand guidelines, support the digital & motion output for the identity and establish the brand presence for the game-­changing platform.

E-Flex, energy in motion, re-energizes the energy sector and supports the transition to a zero-carbon future.

eFlex - Phone screen App Icon v1.png
Eflex_WatchFace_1080x1080.gif

The brand emphasizes the value of time, with visuals and user experiences inspired by a future in motion, driving our campaign line: "Time to Power Tomorrow."

Eflex_Charger Interface_1080x1080.gif
Eflex_Charger_1080x1080.gif
device wireframes.jpg
website wireframe.jpg

The launch of E-Flex's new brand identity and app reached over a million people, showcasing its potential to transform energy distribution.

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