Cisco E-Flex
E-Flex needed to make a complex vehicle-to-grid energy service understandable and engaging for a new audience. Working within the brand team, the role focused on developing the identity system into practical guidelines and digital, UI and motion applications.
BRAND GUIDELINES, UI DESIGN, DIGITAL AND MOTION SUPPORT
Brand Guidelines · Digital · Motion
Transport
My role in this project was to create the brand guidelines, support the digital & motion output for the identity and establish the brand presence for the game-changing platform.
E-Flex, energy in motion, re-energizes the energy sector and supports the transition to a zero-carbon future.
The brand emphasizes the value of time, with visuals and user experiences inspired by a future in motion, driving our campaign line: "Time to Power Tomorrow."
