UKTIN

UKTIN is an innovation network connecting organisations shaping the future of UK telecommunications. The identity needed to bring these different organisations together under one recognisable visual language.

Identity Design Β· Brand Guidelines Β· UI Design Β· Motion

Telecommunications

The identity is built around the idea of different elements coming together to create something bigger. The logo brings together five forms inspired by the UK and telecommunications, creating a central hub that represents connection, collaboration and innovation.

This idea was extended into a dynamic visual world across motion, digital and physical applications, creating a flexible identity that could adapt across the network's communications.

Across digital experiences, the visual language brings together the identity, graphic system and motion to create a consistent brand world.

133,869 impressions
Paid social and programmatic activity following the launch of UKTIN in 2023.

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