iRobot® Paid Social
Design and art direction of iRobot® social calendar content across the UK and European market social channels.
ART DIRECTION, ILLUSTRATION, MOTION GRAPHICS, VIDEO CONTENT
AGENCY: HARVARD:
I created sales & calendar social posts to showcase a more human side to the brand through my illustration and motion skills.
They just rebranded and were looking to branch beyond their Gen W audience and it was important to highlight the ‘slice of life’ aspect to make it stand out.
Eventually, I became the brand guardian, and I was given more responsibility as a Designer to work on digital banners, video content as well as tutorial posts that would be used on their website.
