Ford / CRM & Intergrated Services
Through collaborating with the CRM and integrated services teams, my role as a Designer involved developing and onboarding creative & strategy for paid social and email marketing campaigns launching the new Capri and Puma Gen-E vehicles, focusing on reaching a Gen-Z audience.
CRM, EMAIL CAMPAIGNS, PAID SOCIAL, DIGITAL & PRINT OUTPUT
AGENCY: VML UK
Paid social assets for Ford Economy Service, an affordable maintenance package that includes essential services such as oil changes, tire rotations, and inspections at a fixed price.
Designed to keep Ford vehicles in top condition while providing customers with a cost-effective service solution.
Design and art direction for email campaigns promoting the launch of the all-electric Capri at Wapping Power Station, featuring Eric Cantona.
Ford CRM tracks customer preferences, service history, and purchases to provide personalized offers, updates, and communication, improving the ownership experience and building loyalty.
Animated GIFs created for the launch of the new Puma Gen-E.
