Branding, Motion Graphics, Typography, Print & Social Design
BEAM
Brand identity and print collateral designed for VCCP’s internal LGBTQ+ community BEAM, celebrating their diversity and bringing all the people across their agencies together for Pride month in 2023.
The use of bold, diverse letters moving together works as a visual metaphor that presents how every character in the LGBTQ+ community is different and how they come together to celebrate Pride Month as well as being able to express themselves.
The result of this project generated more traction towards Pride Month within the agencies under VCCP and everyone came together for weekly events run by the LGBTQ+ board.